Culture eats strategy for breakfast. Is there ‘chemistry’?

Either you shape the company culture, or it will start to form itself, often without the impact that you would like.

Before you start the recruitment process, it is important that you put sufficient time and effort into thinking about the type of business, and working environment you are trying to create. While your goals and aspirations might already be obvious to you, having a clearly articulated vision that you can share with your new workforce gives everyone something to unite behind and ensure that they are pulling in the same direction.

The first hire you make sets the tone for the future of your entire organisation. Creating a culture of creativity and diligence is essential for all companies, whether a start-up of a few, a small business of a few dozen or a large business. However, for small companies, the significance is greater as often finances can be tight and working hours irregular. Successfully navigating this first obstacle can save you an assortment of headaches down the line.

It is simple to stipulate the practical requirements for the candidates you would like to hire, such as their knowledge, skills and qualifications. However, ascertaining whether someone will be a good fit for your brand and culture is often overlooked.

It is vitally important that the ‘chemistry’ is right, not just for you, but for your employee also. Remember they have taken a risk to join a small company where there is likely to be less job security and a more pressurised environment. Both parties owe it to each other to make sure that the fit is right.

Ask yourself these key questions:

  • Is the applicant’s disposition a natural fit for the culture I wish to create?
  • Do they share the same values with my organisation?
  • Are they willing to adapt or are they only comfortable performing one function?

Sell your vision to your potential employees. It is important that you are able to tell your company’s ‘story’ with passion and a sense of excitement; this will help instil the same feelings in your new recruit. The more they connect with your project, the more dedication they will show when trying to turn your vision into reality. Show that you have confidence in your venture and that attitude will spill over to your employees.

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